Customer case study · 2022

How Dealer Studio Improved Website Leads for an Australian Automotive Dealer Group

Customer case study from a 2022 Dealer Studio website integration: +109% website leads, +125% sessions and +197% service bookings. Includes methodology notes and limitations.

Summary

After integrating a Dealer Studio website in 2022, one Australian automotive client recorded material lifts in website leads, sessions and service bookings versus their prior baseline. These results were measured for that customer during the study period and are not a guarantee of identical outcomes for every dealership.

Customer context

The study covered a Dealer Studio website integration for an Australian automotive retail customer. Public homepage testimonials from dealers such as Cricks and other multi-site groups describe similar themes — faster sites, stronger lead flow and closer day-to-day partnership — but the percentage outcomes below belong specifically to the 2022 client study cited on the Dealer Studio homepage.

What changed

Replacement / integration of the dealership website on the Dealer Studio platform
Mobile-first, performance-focused front-end architecture (React / Next.js)
Lead capture and service booking journeys designed for automotive retail conversion

Outcomes

Website leads: +109%
Website sessions: +125%
Service bookings: +197%

Source: Dealer Studio client study after website integration in 2022.

Methodology notes

Measurement period: post-integration comparison referenced in the 2022 client study
Metrics: website leads, website sessions and website service bookings
Attribution: outcomes followed Dealer Studio website integration; other marketing activity may also have influenced results

Limitations

Results vary by dealership size, brand mix, local market, existing digital maturity and concurrent campaigns. Do not treat these percentages as typical or promised for every Dealer Studio customer. For current references, request recent case details from the sales team.

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