OEM Automotive
Retail Suite
One connected platform for your national brand site, every dealer website, and the leads, test drives and reporting that keep your network performing — built and supported in Australia.
Partners We Work With
Websites
National Corporate Website
Your flagship brand site — managed by your team, connected to every dealer
Dealer Locator — mobile-first layouts that scale responsively- Waterfall content & offers — one update pushes direct to the network
- Easy CMS editor — update content, without a developer
- Power your certified pre-owned program
Mobile first
Responsive layouts designed for the phone first, then scaled up.
Speed & performance
Fast loading scores across the network, not just the flagship site.
Next.js / React
A current, well-supported stack your own team can audit.
Best in class SEO
Structured data and site architecture built for organic reach.
Self-serve CMS
Your team publishes new content without raising a ticket.
ISO 27001 Certified
Independently audited information security across the platform.
Integrated analytics
Centralised GA4 across national and every dealer site.
Network reporting
One reporting view over national, dealer, and campaign performance.
Dealer Websites
- Brand Compliant — Locked templates, typography and asset rules across every rooftop.
- Centrally updated, locally targeted — One update from the OEM pushes to the entire network. Dealers can cater to their local markets with ease.
- See all website analytics in one view — See live reporting on platform or regular reports as PDF or CSV for further analysis.
- Locally Focused — Local search built in, so rooftops rank in their own PMA. A dealer-level CMS lets each dealer update content for their PMA.
Website Analytics
See live reporting on platform or regular reports as PDF or CSV for further analysis.
Website Customer Deposits
Take a real commitment on the website while the customer is still in the buying moment. All money is handled by the dealer — the OEM never touches funds.
E-Sign Contracts
Paperwork signed digitally, so the deal doesn't stall waiting on a showroom visit.
Build & Price Configurator
Available on the national site, dealer sites, or both — with the same pricing logic behind each.
- State-by-state pricing
- Retail offers in the build
- Online Deposits sent directly to the dealer
- Accessories priced into the build
Leads
Power Your Network With Leads
Powerful reporting on the things you need eyes on the most.
- Test drives — closed-loop data for smarter spend decisions
- Test-drive to sold — outcomes return to the original source
- Track time to lead and lead-to-test-drive conversion
- Monitor test-drive-to-sale conversion against your goals
Network Lead Distribution
Capture enquiries from national, dealer, campaign and Meta sources. PMA postcode rules route every lead to the right dealer LMS, ready to work.
2-Way Leads Integration
Leads land in the dealer LMS. As dealers update them, outcomes return to the OEM — revealing time to action, test drives and conversion.
Test Drive Conversion Tracking
Track important insights: Time to action, Lead-to-Test Drive, Test Drive to Conversion.
AI Lead Qualifier
Supply high-intent leads dealers convert with ease. Our brand‑safe AI agent can qualify leads before the dealer receives them.
Reporting, Dealer Tools & Network Tools
AI Lead Qualifier
Qualify high-intent leads with a brand-safe AI agent. Set the goal, automate handover and escalation, and track closed-loop conversion outcomes.
Dealer RDA & Vehicle Order Portal
Get RDAs done faster. Dealers lodge RDAs and vehicle orders through one portal, with network-wide visibility for the OEM.
Google Business Profile Reporting
Review every dealership in one view. Rank ratings, review volume and response times, with automated customer prompts that keep ratings moving.
The Software Partner Built To Scale With Your Network
100% Australian team, founded in 2012, ISO 27001 certified. Dealer Studio understands how Australian automotive retail works — because we've been building for it for over a decade.
Australian team. No offshore support queues.
Founded. Building dealer software ever since.
of tickets responded to in under 2 hours.
Dealerships running on Dealer Studio today.
Protecting your data and delivering secure, compliant, and reliable digital marketing services.
